The Evolution of Casino Loyalty Programs
Casino loyalty initiatives have developed significantly over the time, changing the way players engage with gambling establishments. In the beginning, these programs were simple card-based structures that compensated frequent patrons with points exchangeable for meals or hotel accommodations. Nonetheless, as competition increased, casinos started to create, presenting more personalized and electronically advanced rewards programs. In 2023, the Bellagio in Las Vegas revamped its loyalty scheme, presenting a structured system that permits players to earn points not just for gambling, but also...